Author(s)

L.A. Jackson, F. Biocca, A. von Eye, Y. Zhao & H. Fitzgerald

Abstract

L. A. Jackson, F. Biocca, A. von Eye, Y. Zhao & H. Fitzgerald Michigan State University Abstract In the HomeNetToo project we designed alternative user interfaces and examined whether interface design and user's cognitive style independently and/or interactively influenced learning and attitudes about health information (www.HomeNetToo.org, NSF-ITR #085348). Participants were 161 lowincome African Americans who resided in urban communities in the midwestern United States. Findings indicated that: (1) interface design influenced attitudes about the source of health information; (2) Cognitive style influenced intentions to use the health information presented in the interface and evaluations of the interface; (3) Gender was related to cognitive style; (4) Participants significantly increased their basic and behavioral knowledge about high blood pressure by viewing the interface presentation, regardless of interface type, cognitive style or gender. Implications for the design of technology to enhan

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