Author(s)

K. Meyer-Cech

Abstract

Theme trails are networks of attractions which are typical for a region and which are marketed together under a certain theme. In Austria the implementation of theme trails has become a popular means of sustainable tourism development in rural areas, for public authorities as well as for cultural and agricultural regional initiatives. The main objective of theme trails is to attract potential visitors into the region to raise the regional added value. At the same time they contribute to the preservation of the cultural heritage of the region - be it the diversified farm landscape, historic monuments or traditional handicrafts - and they are considerate to the natural environment, because they hardly call for the constructio

Keywords