Author(s)

G. Siomkos, Ch. Vassiliadis & Th. Fotiadis

Abstract

Herein, a methodology for analysing an area’s broad tourism product is presented. In particular, after theoretically approaching the issue of Destination Management, and the issues of marketing and planning geographical sections, the use of a Destination Card is proposed for applications relevant to areas’ strategic analyses. The aforementioned card is a result of the combination of tools for landscape architectural design (landscape planning/section elevation diagrams) and particularly face analysis sections, with the presentation of both practical evaluation criteria and area categorisation criteria from the theory of Destination Management. Destination analysis through the Card may facilitate the procedure

Keywords