Author(s)

D. Sams, E. Scarboro, J. Parker, I. Mayoylov

Abstract

The preponderance of academic research examines sustainable behaviour of large US retailers, while research of small retailers in the United States (US) who make a significant contribution to the US economy and collectively have a major impact the natural environment has garnered little attention. Therefore, this study fills a gap in the literature by examining key business decisions as to environment, ecology, and economy. As a key member of the value chain, small retailer in the United States’ attitudes toward the built environment, stakeholder pressures, and green marketing decisions are examined. This exploratory study provides important development steps in creating validated measures including the built environment, environmental assessment, economic decision, and supplier/distributor decision behaviours.

Keywords

small retailers, built environment, scale development, triple bottom line, environment, economic, ecology