Author(s)

F.J. Martin

Abstract

The lack of competitiveness of some companies in the service sector might be due to the fact that their functions are carried out as if they were manufacturing companies. MARINAS, as service companies with special characteristics, should be run with this circumstance in mind, while incorporating strategic attitudes to their directive system. Strategic Management is a complex process, the permanent aim of which is the choice of a means of advantageous competition the application of which supposes certain problems whose treatment requires specific solutions. 1. The concept of service company In developed countries, a great number of companies are devoted to providing SERVICES, (in France, for example, the service sector represents 66% of the GNP) and their importance is growing, in spite of which, many of them

Keywords