Author(s)

E. Tegido

Abstract

The paper will deal with the financing of new marinas in Spain, by means of comparing the different possible alternatives, their advantages and disadvantages. The points to be dealt with are the following: 0 Different types of investors, and their goals. Q The most significant market variables regarding new marinas marketing. 0 Customer attitude towards the marina services and products. All these factors have a different influence on the financing strategy of the company building the marina. The paper will finally analyse which scenarios are more or less favourable to each financial strategy, and some conclusions will be drawn which could help when planning new marinas marketing. 1 Introduction We all know about one or more marinas, whose marketing efforts did not succeed, with the resulting financial

Keywords