Author(s)

A.M. Singh

Abstract

In the 1960’s, Alvin Toffler predicted in his book \“Future Shock”, that there would come a time when people would be able to shop from the comfort of one’s office or home, and that computers would free them from their offices giving them more time for recreation. For many this was considered wishful thinking. However, a mere three decades later, these predictions have become a reality. At the click of a button, consumers can order items ranging from flowers to computers and even customised motor vehicles and have them delivered wherever they want. The Internet and more especially the World Wide Web have heralded a new era in shopping. Online shopping has taken off in the United States, the United Kingdom and parts of the Far East. However, it has not seen the same success in Third World Developing countries. This study examines the impact of the World Wide Web on South Af

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