Author(s)

K. G. Aravossis, N. A. Panayiotou & K. Tsousi

Abstract

This paper suggests a proposed methodological framework that can be followed by companies in order to implement an effective CSR programme in all areas of their operation, consisting of three distinct stages: Analysis, Execution and Performance Evaluation. The suggested framework permits the development of corporate CSR programmes adapted to the unique characteristics of each sector and company, emphasizing different stages according to organisational activities, missions and the resources that can be utilised. The framework includes weighted performance indicators relating to a company’s impact on different areas of activity such as the environment, the community, human capital, shareholders and the marketplace (customers and suppliers). Keywords: Corporate Social Responsibility (CSR), methodology, qualitative and quantitative evaluation. 1 Introduction The concept of Corporate Social Responsibility (CSR) has emerged as a very ‘hot’ issue in the last ten years. The last few decades have seen an increase in awareness on the part of corporate entities in Western democracies that they are morally obliged to offer back to society. Social responsibility refers to the obligation of a firm, beyond that required by law or economics, to pursue longterm goals that are good for society (see for example Buchholz [1], Robbins and Decenzo [2]). The different definitions provided in the literature may refer to ethical behaviour, sustainable development, the environment, and to

Keywords

Corporate Social Responsibility (CSR), methodology, qualitative and quantitative evaluation.