Author(s)

M.P. de Figueiredo

Abstract

One of the stages of any strategy of local development is to attract interesting people that can make it stronger. Appointed as a basic determinant of the people and business reaction and as a factor of attraction, the image appears an important point of analysis. It can be a competitive differential, but in the long run an image incoherent with reality can cause disillusionment and transform itself into an irreversible question to the public. Belo Horizonte city is in the process of implanting a strategy that aims to place itself as an attractive city to a specific target: the business tourist. This work intends to verify if the image divulged in the promotional material of the city is coherent with the image of the city for a public that can be seen as an opinion former. In order to achieve this objective people that occup

Keywords