Author(s)

S. Conway, R. Cameron & I. Navis

Abstract

Tourism based communities universally struggle with the ability to maintain a balance between a desired community identity, long-term economic vitality, and sensitivity to and protection of natural resources. Both urban and rural communities can benefit from the implementation of methods, tools, and techniques that help identify a cohesive community vision. In particular, rural communities at risk of encroaching growth from neighboring urban communities can establish measurable goals and strategies for maintaining the integrity and character of the community, and an appropriate, sustainable growth rate which accommodates both residents and visitors with a thriving environment within which to live, work and play. Keywords: community indicators, community vision, economy, environment, growth management, rural, sustainability, tourism, visual preference survey. 1 Introduction Clark County, Nevada has maintained one of the highest growth rates in the United States since the late 1980’s. Fueling this sustained growth of more than 5,000 residents per month is its tourist-based economy. Home to the worldfamous \“Las Vegas Strip,” Clark County provides a unique mix of urban and rural communities and lifestyles. Of 8,060 square miles in land area, more than 90% of Clark County is rural in character.

Keywords

community indicators, community vision, economy, environment, growth management, rural, sustainability, tourism, visual preference survey.