Developing Corporate Environment And Health Strategy: Review Of Existing Corporate Citizenship (CC) Models
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Corporate citizenship usually encompasses the following responsibilities: business standards; community relations; education and leadership development; employee relations; environment protection; and health promotion. As corporations around the world extend their vision to society, they require models of corporate citizenship (CC) in order to help develop corporate environment and health strategy. Unfortunately, there is little agreement as to which models may prove suitable in the development of environmental and health strategy, as no systematic review of the major CC models has been undertaken. As a result, this paper reviews almost fifty CC models (1960–2000), and suggests a new typology for models – one that reflects the process that business practitioners would follow in developing an overall corporate citizenship strategy. Business leaders would first choose a model, next a decision-making tool, then determine processes to be followed with stakeholders, and finally report on their environmental and health performance. Keywords: corporate citizenship models, environment, health, strategy. 1 Introduction Because corporate citizenship has been developing since the 1950s, researchers and organizations have proposed a multitude of models, many of which are shown in Table 1.
corporate citizenship models, environment, health, strategy.