PLACEMAKING AS AN APPROACH TO FOSTER CULTURAL TOURISM IN HERITAGE SITES
Free (open access)
321 - 338
HAITHAM SAMIR, SALWA SAMARGANDI, MOHAMMED F. M. MOHAMMED
The accelerating competition among cities brought on by globalization has resulted in a significant concern to harness cultural assets heritage recovery as a form of placemaking to establish relative competitive advantage and consequently attract more visitors and cultural tourism. It is evident that the physical heritage assets and cultural expressions play a substantial part in establishing a sense of place. Other factors related to the needs of tourists and visitors affect the degree of attractiveness and foster greater attachment to the place. In that sense, developing such heritage sites requires a comprehensive approach that considers various aspects in both tangible “physical” and intangible “unphysical” factors related to those spaces in which it creates authenticity and sense of place. This research attempts to explore the notion of placemaking as an approach for developing and conserving heritage sites, hence, promoting successful cultural tourism that balances the development between people and place. The research will consider using a qualitative approach, supported by statistical analysis through conducting a structured questionnaire for experts in the field in order to verify and weighing the importance of proposed qualities that contribute to building the suggested model. The research will result in demonstrating the proposed model of placemaking that is specialized for heritage sites, which it aims to achieve prosperous cultural tourism.
heritage sites, context conservation, urban historic landscape, placemaking, cultural tourism, tangible, intangible, placemaking model