Author(s)

P. Mariani , M. Mezzanzanica & F. Verrecchia

Abstract

Methodological problems in the Web Mining field P. Mariani , M. Mezzanzanica & F. Verrecchia Department of Statistics, Milano Bicocca University, Italy Abstract A new solution to management requirements and objectives is offered by the opportunity to access a wide range of information - gathered throughout many years of activity or coming from external sources - regarding the different aspects of corporate activity. The set-up of a correct commercial strategy, the creation of new products and services, the opening of new points of sale, and the conception of a cross-selling activity are issues that are generally faced by exploiting sector knowledge, experience and past mistakes. Innovation in new technologies and Data Mining activity do not deny traditional knowledge - which still remains essential - but combine the decisional steps with structured rules by creating a synthesis of complex and huge information heritage. In this particular situation it is important to adapt these techniques to t

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