Author(s)

J. H. Schoeman, M. Ground & M. C. Matthee

Abstract

Getting a clearer picture: a business application of data mining J. H. ~choeman', M. round^ & M. C. ~atthee' I Department of Informatics, 2 Department of Economics, University of Pretoria, South Africa Abstract Businesses are beginning to realise that knowledge discovery, and data mining in particular, are becoming an essential part of day-to-day operations. Yet, fundamentally technical and statistical techniques are not usually part of the expertise of the user in a business environment. Techniques that do not rely so heavily on such specialist knowledge could prove more accessible, and thus, more rewarding. Furthermore, the problem often lies not only with the technology and tools, but with the data mining process itself. This paper explores the experience gained from a cooperative data mining effort between the authors and a health insurance company, in order to suggest ways of overcoming these challenges. Firstly, technique complexity is addressed through the use of visual link analysis. S

Keywords