Author(s)

C. Vassiliou, D. Stamoulis & D. Martakos

Abstract

Today’s e-technologies enable the enhancement of the traditional value chain of the retail Insurance Service provision from concept development through service merchandising and customer service by providing value added services to insurance agents and customers through alternative networking platforms. Examining possible impacts of introducing e-technologies to the insurance sector work, two new business models have been invented regarding (a) the relationships, and subsequently, the methods of work between insurance agent-customer and insurance agent-insurance company and (b) insurance provider and vendors from content related complementary markets. The e-services of the insurance retail sector are depicted and an abstract system architecture platform for e-insurance services is described.

Keywords