WIT Press


Beyond Sustainability: Cradle-to-cradle Business Innovation And Improvement Zones In NW Europe

Price

Free (open access)

Paper DOI

10.2495/SC120431

Volume

155

Pages

12

Page Range

515 - 526

Published

2012

Size

498 kb

Author(s)

C. A. Booth, A. Oosting, N. Ankrah, F. N. Hammond, K. Tannahill, C. Williams, H. Smolders, J. Braas, L. Scheepers, A. Kathrani, L. Virdee, T. Kadlecova, O. Lewald, M. Mess, B. Merckx, M. Renson, A. Cousin, T. Cadoret, R. Vercoulen, E. Starmans, A. Ber

Abstract

‘Sustainability’ has defined the approach towards dealing with resource deprivation and climate change over the past three decades, promoting ‘less bad’ strategies that aim to mitigate damage. Cradle-to-Cradle (C2C) offers an alternative approach that focuses on doing ‘good’ by promoting continuous loops, reliance on current solar income, and diversity. It is argued that this philosophy offers the best opportunity to make a big beneficial footprint on this planet rather than just reducing the damage being done. Whilst this approach has

Keywords

cradle-to-cradle (C2C), C2C BIZZ, energy, diversity, lifecycle analysis, waste