PERFORMANCE ANALYSIS OF THE GREEK CORPORATE SOCIAL RESPONSIBILITY REPORTING COMPANIES – PROPOSAL OF AN EVALUATION METHODOLOGY
Free (open access)
Volume 3 (2008), Issue 2
103 - 116
K.G. ARAVOSSIS, N.A. PANAYIOTOU, K. TSOUSI
This paper examines the adoption of corporate social responsibility (CSR) practices and looks at CSR reports of many companies across different industries in Greece. The CSR disclosures are further classified and the results are analysed and interpreted. A proposed methodological framework is suggested, which can be followed by the companies to implement an effective CSR programme in all the areas of their operation consisting of three distinct stages: Analysis, Execution and Performance Evaluation. The suggested framework permits the development of corporate CSR programmes adapted to the unique characteristics of each sector and company, emphasising different stages according to organisational activities, missions and the resources that can be utilised. The framework includes weighted performance indicators relating to a company’s impact on different areas of activity such as environment, community, human capital, shareholders and marketplace. The application of the proposed methodological framework is demonstrated in two companies, an industrial one and a financial one.
case study, corporate social responsibility, performance evaluation